Jay Goltz started a picture framing business right out of college, a decision that was not the conventional wisdom of the times. The business grew quickly and before long was twenty times the size of the average frame business, making it by far the largest in the country. Jay soon expanded into other related businesses and now each is at the top of its field. When Jay realized there was a lack of real-world advice for small businesses, he wrote his first book, The Street Smart Entrepreneur: 133 Tough Lessons I Learned the Hard Way. It has been translated into three languages. Now a popular speaker, Jay Goltz has become the Voice of Small Business through his keynotes, New York Times blog and broad media exposure. Jay is widely recognized for his unique ability to bring clarity and insight to complex, often confusing, small business challenges. Keep up with Jay on his blog “You’re the Boss” at NYTimes.com.